Our company name is bazzarplanet and tagline is Dare to Be Different.We provide blogs and services and very soon we will launch our own products, our company is based on digital marketing and e-commerce.
DIGITAL MARKETING :- It is defined as the use of digital channels to promote a product or service. It's the opposite of offline marketing, for example. The goal of this approach is to connect with customers online—the place where they spend the most time seeking information or entertainment.
Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy. Whether you are focusing on event marketing or creating an email subscriber list, digital marketing is an incredible important facet.
SCOPE OF DIGITAL MARKETING:-The scope of a digital marketer's role encompasses a wide range of digital media, including social media, search engines, email, content creation and online advertising. Their primary goal is to connect with target audiences, drive engagement and achieve business objectives through digital means.
E-Commerce:- It refers to when individuals or companies buy and sell goods or services online. Ecommerce can be carried out on a smartphone app or online store, on a social media platform, or through an online marketplace. You can participate in ecommerce anywhere you can establish an internet connection. Common examples of ecommerce include online shopping, electronic payments, online auctions, and internet banking. The goal of ecommerce for the seller is to drive online sales using digital marketing strategies
SCOPE OF E-Commerce:- The potential for e-commerce development is enormous. Now a days one can buy products online through some sites like Flipkart and Amazon. In the age of e-commerce everything from gym equipment to laptops are available online. E-Commerce is a super set of business cases. It includes E-trading, E-Franchising, E-Mailing, E-Engineering etc. Scope of e-commerce can be enumerated as follows:
1. Exchange of digitized information
2. Technology-enabled
3. Customers retention
4. Accounting
5. Supplier integration
6. Support the exchange
